SFP Swiss Real Estate Day 2026 Unites the Industry

This year’s SFP Swiss Real Estate Day focused on the current challenges and outlook for the Swiss real estate market. The event offered participants a solid assessment of the situation and valuable guidance for strategic decisions. Key topics included the development of the indirect real estate market, changing living and usage models, as well as issues of value creation and competitiveness in an increasingly complex environment. 

Adrian Murer, Group CEO of the Swiss Finance & Property Group, welcomed and opened the event in Zurich. Nicolas Di Maggio, CEO of Swiss Finance & Property Ltd, followed with a macroeconomic overview of the indirect real estate investment market, laying the groundwork for the subsequent presentations. 

Representatives from renowned companies such as UBS Asset Management, AXA Investment Managers, PSP Swiss Property, Warteck Invest, Realstone, and CBRE contextualised key market developments and explored opportunities and risks from the perspective of investors, owners, and property managers. Discussions centred around structural changes, new forms of living, and the sustainable safeguarding of value creation. 

Special focus was given to keynote speeches that deliberately looked beyond the real estate industry. In Geneva, Prof. Stéphane Garelli, Professor Emeritus of World Competitiveness at IMD Business School and the University of Lausanne, and founder of the IMD World Competitiveness Center, shared insights into the profound transformations of globalisation and how companies can remain competitive. 

In Zurich, Prof. Dr.-Ing. Alexander Mathys, food technologist and Professor of Sustainable Food Processing at ETH Zurich, gave fascinating insights into innovative products made from plants, microorganisms, microalgae, and insects, which hold significant potential for future-proof food systems. 

The SFP Swiss Real Estate Day 2026 underscored the importance of exchanging views on current issues and future strategies in the real estate sector, offering participants new perspectives and food for thought. At the same time, the Swiss Finance & Property Group reaffirmed its role as a reliable platform for industry dialogue, networking, and innovation. 

The next SFP Swiss Real Estate Day is already scheduled: 

Thursday, 28 January 2027 in Geneva 
Friday, 29 January 2027 in Zurich