The Future of Retail: Insights from Chris Igwe at the Shopping Center Forum 2026
Once again this year, we were proud to be part of the Shopping Center Forum Switzerland in Zurich and to sponsor one of the keynote sessions.
This year’s keynote was delivered by Chris Igwe, Founder of Igwe International. In his presentation, he shared his perspective on the future of physical retail, the growing importance of emotion and experience in retail environments, and how sustainable value can be created for owners, brands and retailers alike.
In his interview with Sven Egli, Head Asset Management Real Estate Direct, SF Retail Properties Fund, Chris Igwe explains why physical stores remain indispensable despite the continued growth of online retail, why convenience and food retail continue to offer strong potential, and how retail spaces can evolve into true destinations with a compelling customer experience.
What role will emotion, experience and personal interaction play in the future of retail? And how can this create long-term value for owners, brands and customers alike?
Contact
Head Asset Management
SF Retail Properties Fund
Head Direct Funds
Portfolio Manager Real Estate Direct
SF Retail Properties Fund